dior Digital Marketing
Project: Dior Regional Digital Marketing & E-Retail Integration
Role: Creative Lead & Brand Guardian
Scope: Multi-Axis Visual Strategy, E-Commerce Optimization, CRM Retention, Localized Scale
The Challenge: Scale and maintain Christian Dior’s premium visual identity across Latin America while driving continuous growth for the regional CRM database and keeping digital marketing collateral updated with absolute precision across all product categories.
My Solutions & Strategic Impact:
Cross-Functional E-Retail Support: Partnered directly with the E-Retail & Digital Manager to adapt, localize, and deploy high-performing digital marketing and social media campaigns aimed at the end-consumer, ensuring a seamless user experience from discovery to checkout.
Multi-Axis Brand Ownership: Led the quarterly creative lifecycle and asset management for Dior’s three core pillars: Fragrance, Makeup, and Skincare. I ensured that thousands of digital touchpoints were refreshed with precision according to seasonal global guidelines.
CRM-Driven Creative Solutions: Designed and optimized consumer-facing digital communications engineered to sustain audience engagement, directly contributing to the steady expansion and health of the Dior LATAM consumer database.
