Hi there

Creative Strategist & UX Designer with 6+ years of experience across Digital Media, Cruise, and Beauty & Fashion. Currently driving visual marketing and local content strategy for global consumer products across international markets specializing in the end-to-end execution of high-profile campaigns for new ship launches and private destinations.
I integrate marketing strategy with UX design to build 360° global campaigns that are both visually compelling and data-driven. I specialize in optimizing the international guest journey from implementing localized payment systems in Brazil and Avios loyalty partnerships in the UK, to designing dynamic upsell paths in LACAR that tailor beverage package visibility based on room category. By translating complex business goals into intuitive digital experiences, I bridge the gap between "what’s included" and "what’s possible," ensuring customer-centric solutions in fast-paced, high-growth environments.