Microsite Backstage
Project: Dior Backstage Microsite Ecosystem
Role: Digital Creative Lead & UX/UI Art Director
Scope: Experiential Lead Generation, Product Launch Strategy, Agency Management, CRM Database Growth
The Challenge: Maximize regional digital engagement and capture consumer data during high-profile Dior Backstage product launches by creating a seamless, premium digital destination for product discovery and event RSVPs.
My Solutions & Strategic Impact:
Product & Agency Management: Directed an external web development agency to build and deploy high-performance microsites. I led the visual direction and user experience (UX) strategy to ensure the interface met the meticulous luxury standards of the house of Dior.
Experiential Lead Generation: Designed the end-to-end user flow for product reveals and exclusive launch event registrations. This strategic layout optimized user conversion pathways, turning passive viewers into registered leads.
Data-Driven Business Solution: Successfully drove regional database expansion and updated customer profiles across Latin America, providing the marketing and sales teams with fresh, high-intent consumer data for long-term retention.