Gangas and Deals revamp
I led the creative rebranding of 'Gangas and Deals,' the premier e-commerce segment on Univision’s Despierta América. Collaborating closely with the Senior Graphic Designer, we evolved the brand’s identity into a sophisticated, unique personality that stands out across digital and social platforms. Beyond the visuals, I directed the website redesign and launched a new newsletter strategy to drive high-intent traffic and deepen audience engagement.
