NEW GEOGRAPHICAL EXPANSION INITIATIVE FOR PRADA
After a benchmark analysis, reviewing where the competition is located, we found that Prada does
not have a presence in countries where other luxury fashion houses already have opened stores such as:
Santiago de Chile, Chile
Bogotá, Colombia
New Delhi, India
Chile is an attractive destination for investors, boasting an open market economy, well-developed
institutions that support financial growth and a strong rule of law. The country has a positive disposition
toward foreign direct investment (FDI), Moreover, in terms of window opportunities, Chile is already in the
closing phase, which means consumers are accustomed to modern retail, spending in high, competition
from local and foreign retailers. Also, Chile’s Income group is High Income, while India is Lower middle income, and Colombia’s Upper Middle Income.
