lululemon fitness bar
Since Lululemon’s commitment is to build a community around yoga, running, fitness, and wellness,
this M.A project will deliver a business and marketing plan for a Fitness Bar brand extension where
people can eat healthier with carefully selected food, special Condiments, snacks, distinct flours,
kinds of nut butter, and selected protein powders that individuals can choose from based on their
health and fitness goals. Aside from a variety of healthy meals, consumers would have the option
to take their pre and post-workout meal while shopping Lululemon products
Strategy
The Fitness bar is expected to generate revenue for Lululemon and further expand Lululemon community.
It will attract a broader customer base; customers that like having a healthy lifestyle and are on the lookout
for enjoying healthy meals that go with their fitness or health goals.
