UniBellezaBox: Bringing Boutique Latino Beauty to the Digital Forefront.
UniBellezaBox is a monthly subscription box featuring recognized and carefully handpicked boutique brands from Latino origins to provide our consumers with a unique beauty discovery experience.
Role: Creative strategist & Lead Designer
Brand identity & Systems Design
Logo Lockup Matrix: Develop a comprehensive, scalable logo system and visual hierarchy to ensure brand consistency across diverse touchpoints, from high - fidelity digital interfaces to physical packaging.
Brand Guidelines: Established a rigorous visual framework defining typography, vibrant color palette, and imagery standards that bridge boutique Latino heritage with a modern chic luxury aesthetic.
LOGO MATRIX
MOODBOARD
UX WEB DESIGN & EMAIL STRATEGY
I designed a high conversion website that makes the discovery journey feel seamless, turning the subscription process into a premium experience.
Designed a suite o responsive newsletter templates that translated the brand’s visual DNA into the inbox, driving user retention and brand affinity through consistent, attractive storytelling.
SOCIAL MEDIA
Developed a Social Media Package, providing the brand with a toolkit of flexible templates designed to foster an authentic high engagement connection with a targeted Latino beauty audience.
Ensured a seamless transition of the brand voice and visual style from web to social, creating a unified brand presence that feels both curated and community focus.
PACKAGING
I designed the actual subscription boxes, bringing the chic boutique brand to life through premium packaging that makes the unboxing experience feel like a gift. I applied the logo matrix and the brand guidelines to physical layouts, ensuring the colors and typography felt just as high - end on cardboard as the do on screen.
