TelevisaUnivision Corporate Townhall
Role: Creative Lead
Scope: 360° Event Branding, Experiential Design, Internal Marketing & Communications
The Challenge: Build a cohesive visual ecosystem for the TelevisaUnivision corporate Townhall, ensuring seamless executive messaging on the main stage while driving employee attendance and excitement leading up to the event.
My Solutions & Impact:
Experiential & Main Stage Design: Designed and developed the entire suite of high-resolution digital assets shown on the big screen during the live presentation. This included dynamic keynote templates, motion graphic transitions, and background scenic visuals tailored to enhance executive presence and keep thousands of employees engaged.
360° Internal Marketing Campaign: Spearheaded the end-to-end internal communications strategy to market the event. I created a unified visual identity deployed across email newsletters, digital signage throughout corporate offices, and internal social networks, directly increasing employee RSVP rates and townhall attendance.
