The Challenge: To translate the “Real Treasure” of Royal Caribbean holiday into a high - end editorial environment, balancing high - conversion promotional offers with immerse, ship focused product storytelling.
I led the creative direction and design for a multi layered print campaign, ensuring a seamless visual narrative across diverse formats:
Conversion - Driven Design: Developed promotional layouts that integrated custom QR codes, successfully bridging the gap between traditional print media and digital booking platforms.
Ship - Focused Product: Designed heavy layouts focusing in “Hero Ships” as the core product, utilizing editorial - style design to showcase onboard innovations and specific itineraries.
Tactical & Brand Balance: Oversaw the creative hierarchy between hard - hitting promotional offers and elevated brand storytelling to engage The Telegraph’s premium readership.