Scaling Creative for a Record - Breaking Black Friday/Cyber 2025
Role: Creative Lead
Output: 1,500 Localized Assets

Led the end-to end- visual direction for global Black Friday/ Cyber 2025 campaign, overseeing the production of 1,500 localized assets. I developed a scalable design system that unified our presence across web, paid media and email, specifically optimizing promotional layouts and engagement driven CRM flows. This integrated approach ensured brand consistency at every touchpoint, resulting in a significant year-over-year increase in bookings.

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